The newly designed event space will reignite the MICE industry through hybrid events that bring smaller groups together in-person while also streaming to larger audiences online using a blend of holograms, mixed reality and state-of-the-art presentation technology.
TORONTO, Sept. 25, 2020 (GLOBE NEWSWIRE) — ARHT Media Inc. (“ARHT” or “the Company”) (TSXV:ART), the global leader in the development, production and distribution of high-quality, low latency hologram and digital content, is pleased to have their HoloPresence technology at the iconic Marina Bay Sands (MBS) hotel in Singapore as part of the luxury hotel’s groundbreaking new hybrid 3D event stage, specially designed for the MICE industry to deliver rich interactive hybrid presentations and bring a mix of presenters together as holograms and in-person. The new space can host events that include small groups of attendees gathering in the room safely while streaming online to larger audiences simultaneously.
“The onset of the pandemic completely changed the landscape of the MICE industry. Now, as organizations look for new ways to connect and conduct business, it’s clear that hybrid events are the way forward,” stated Ong Wee Min, VP of MICE at Marina Bay Sands. “We have utilized the latest technology to create a fully immersive environment that can deliver engaging hybrid presentations, and with the use of live holograms, we can bring presenters together from virtually anywhere.”
With ARHT’s HoloPresence technology, event organizers have the ability to beam in multiple presenters from around the globe as holograms to hold meetings, give keynote presentations, and have panel discussions and much more. While also streaming everything that happens on the stage to participants online.
The MBS stage includes two massive 6m by 4m right-angled LED walls that can show high-resolution 360-degree visuals and has a LED plexiglass floor to create an immersive presentation environment, along with the partnership with ARHT’s HoloPresence technology to display lifelike holograms in real-time.
As part of piloting the new initiative, the International Congress and Convention Association (ICCA) broadcasted the opening session of their 2020 Association Expert Seminar from Marina Bay Sands’ new hybrid event stage on September 23, 2020. Beaming in Mr. James Rees, President of the ICCA, from London to Singapore using ARHT Media’s HoloPresence technology to join a panel discussion on Digital Transformation.
“Singapore has been at the forefront of the MICE industry for many years, and Marina Bay Sands has been a leader and an iconic venue holding many of the premier events that happen in the country. I’m incredibly pleased that they have chosen our HoloPresence technology as part of their new hybrid event initiative,” stated ARHT CEO, Larry O’Reilly. “As businesses learn to navigate this new normal, our HoloPresence technology continues to be recognized as an effective way for organizations to collaborate as well as hold events and meetings in a meaningful manner without having to travel or gather in large groups.”
Singapore based Winimy AI, a strategic partner of ARHT Media on this project, delivers Brand-Customer interactions across digital and physical channels.
About ARHT Media
ARHT Media’s patented HoloPresence technology is a complete end-to-end solution that creates a sense of presence for audiences – as though the holographic presenter was actually live in the room. With no noticeable latency, ARHT Media makes two-way live communication with a 3D holographic presenter anywhere in the world possible. We can also playback pre-recorded content and 3D animations on our HoloPresence displays to deliver rich holographic experiences. Add to this our capability to stream the same content online on our premium Virtual Global StageTM.
ARHT Media trades under the symbol “ART” on the Toronto Venture Stock Exchange.
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