Standing in a Century City WeWork, I watched as an eerily lifelike hologram was beamed in and silence filled the room.
Once a technology reserved for theater, holograms have become cheaper and more accessible for the masses. So as Zoom became the default office during the pandemic, WeWork turned to ARHT media to create work and conference spaces that didn’t require everyone to jam in.
ARHT Media, a Canadian-based hologram company founded in 2012 showcased their technology to press last month. The technology is being made available to WeWork members at the Century City location. It’s not inexpensive though and can range in cost from $5,000 to $25,000. But both companies think with the pandemic changing the way business is done, more executives will be willing to spend for the virtual interaction.