The client need
Imperial College in London purchased ARHT Media’s HoloPresence technology because they wanted to elevate their reputation as a technology leader while offering access to the best lecturers for their MBA students from around the world.
Using our capture studios in LA and NYC, we beamed in live holograms of Marily Nika from Google, recognized as the Woman of the Year in Tech 2018, Tracey Welson-Rossman, Founder of TechGirlz and the Women in Tech Summit, and Diane Morgan, Global MD of Trilogy, to London for a panel discussion at the College.
The event was the first of its kind within the education sector, propelling Imperial College into the future as the first college in the world to offer lectures to students via holograms. The event also made headlines globally creating countless media impressions for the College.
Introducing hologram technology to the classroom will break down the limitations of traditional teaching by creating an interactive experience that benefits both students and academics.
Rather than replacing or reducing real-life lectures, the hologram technology will provide greater flexibility for academics by enabling them to continue teaching whilst travelling, ensuring consistency and quality for students. The technology will also widen the scope for Imperial to invite global leaders and influencers from industry to give talks to students, therefore enriching the learning experience.
Dr. David Lefevre
Director of the Edtech Lab at Imperial College Business School