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Crown Prince of Dubai appears as a hologram at the World Government Summit

The client need

Sheikh Hamdan, the Crown Prince of Dubai, was looking for a distinctive way to demonstrate Dubai’s commitment to being a tech-forward model for cities of the future at the 2019 World Government Summit.

The solution

We recorded an ultra-high-quality hologram of the Crown Prince making his presentation at the summit supported by dynamic visual aids, played back on giant LED walls, alongside his hologram.

The impact

The Crown Prince’s presentation received a standing ovation and was considered the highlight of the summit as it effectively conveyed the Crown Prince’s future-forward message. Social media shares were massive, further extending the reach and impact of his message.

What better way to showcase the forward-thinking of Dubai’s leadership than by presenting their vision of future cities as an ARHT Media hologram. We are honoured to have been selected to present His Highness’ ideas in such a compelling and memorable fashion, his presentation was very much the buzz of the conference.

Larry O’Reilly

ARHT CEO
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